Your flavor. Repeatable.
Sweet Arabica
Balanced sweetness with caramel notes
Bright Ethiopian
Vibrant citrus acidity
Lingering Colombian
Long, pleasant finish
Bold Robusta
Rich, deep bitterness
Full-bodied Sumatra
Heavy, syrupy mouthfeel
Aromatic Kenya
Complex floral and fruity notes
Your Coffee Profile
Pressure Profiling, Five-Stage Extraction, PID Temperature Control
Upward Extraction
Your flavor. Repeatable.
Caffeine Management
One app.
Total command.
Total command.
Pair once over Bluetooth, and the Neo Pro becomes an instrument under your fingers: pick a recipe, fine-tune every act, press brew — then watch five live curves as the physics happens. Firmware updates arrive over the air, so the cup keeps getting smarter long after unboxing.
One tap to brew
Choose a recipe card — signature, champion, or a friend's pura://brew — and the full five-act profile downloads to the cup in a blink.
Every act, tunable
Pre-infusion time, bloom, main-extraction temperature, per-act pump power — open for the curious, safely bounded for everyone else.
Live telemetry
Temperature, pump power, inferred pressure and flow stream to your phone as the espresso rises — plan in dashes, reality in ink.
Updates over the air
New curves, new protections, new tricks — the cup you buy today is the dumbest it will ever be.
Coffee, on your terms.
Specialty raised the craft. Reproducing café-grade pressure and curves beyond the counter is still hard.
PURA argues for what comes next — stable 9 bar at the puck, Brew OS curves you can see, and photo-to-curve suggestions today — with deeper taste-learning on the roadmap.
Founded by Black Zen with Carter Yao (SCA Barista Skills Professional), together with sensory specialists, engineers and designers.
One cup that puts temperature, pressure and time back in your hands.
Coffee, on your terms.