PURA at IFA Berlin 2026: Neo Pro makes its public debut

PURA booth at IFA Berlin 2026

PURA booth at IFA Berlin 2026

Berlin, September 2026. Under a banner that read “The future is now,” PURA Neo Pro made its public debut at IFA Berlin 2026.

Baristas came for the nine bars at the puck. Engineers came for the pump-as-sensor approach. Visitors stayed for the rise — espresso climbing out of the cup in an upward extraction you can watch.

PURA Neo Pro in hand at IFA Berlin 2026

What the booth showed

  • 6–9 bar real extraction pressure at the puck — the pressure that hits the coffee, not a pump sticker story.
  • Five-act extraction — a structured profile you can see and repeat.
  • Brew OS — brew curves and recipe cards for a cup that travels.
  • Neo Pro — portable professional espresso for specialty coffee (MSRP US$349; Neo Pro Titanium US$399).

Booth line from the floor: Like what you see? Let’s talk coffee.

Voices from the show

  • “I came for the nine bars. I stayed for the rise.” — barista, IFA 2026
  • “The pump-as-sensor trick is genuinely clever engineering.” — engineer, IFA 2026

Neo Pro is available now at puracoffee.com. Early Bird has ended; shipping follows the live store windows.

Coffee, on your terms. — Black Zen, founder of PURA