STORY
Specialty raised the craft. Reproducing café-grade pressure and curves beyond the counter is still hard. PURA argues for what comes next — true 6–9 bar at the puck, Brew OS, and shared results you can take anywhere.
Not perfect yet.
That's where you come in.
You're sincerely invited to co-create with PURA.
This cup is packed with capabilities and sensors - and it still needs your honest feedback; we keep improving. Every brew, every rating, every extraction curve you create is a shared achievement. Sign your curve in the app and share it with every PURA device on earth together we taste, together we improve. For pure coffee.
Every wave gave something back to people. The first gave convenience. The second gave the third place. The third gave terroir back to the bean. PURA argues for what comes next — café-grade, competition-inspired recipes you can reproduce beyond the counter.
01
From the late 1930s · mass-market / instant. Coffee as fuel. Freeze-dried, uniform, everywhere. Flavor was the price of convenience — and everyone paid it.
02
1970s–90s · café culture (e.g. Peet's, Starbucks). Coffee as social currency. Espresso, latte, a sofa between home and office. The ritual was sold back to us — by the cup.
03
Term popularized early 2000s · craft / origin (e.g. Blue Bottle). Coffee as craft. Single origin, light roasts, brewing quantified to the gram and the second. Beautiful — but locked behind skill, gear and counter space.
04
2026 – what we argue comes next. Our reading of what comes next: moka wisdom, third-wave craft, true 6–9 bar at the puck, Brew OS curves, and shared results — compressed into a cup you can take anywhere.
1901
Early 20th c.
1933
1938
1961
~1980s
Early 2000s
2026
Espresso's pressure. The moka's structure. The pour-over's curve. The capsule's ease. PURA is not a new gadget — it is the iteration of a century of brewing.
Defines what is beautiful — a cup you want to hold, photograph, and leave on the table.
Defines what is delicious — an SCA-certified palate, championship curves, and the discipline to say “not yet.”
Defines what is reliable — drone-grade power, ±1°C control, and seven layers of protection.
NEO PRO extracts. Brew OS shapes the curve. Taste Wiki carries the result forward.
NEO PRO combines an electric pressure pump with the moka pot’s bottom-up structure. Water rises through the puck; coffee rises into the cup. Built to hold café-reference pressure at the puck, with no stove, no pouring, and no parts to reassemble.
Live telemetry, programmable multi-stage profiles, and photo-to-curve suggestions today. Deep taste-learning from your ratings remains on the roadmap.
The result layer: shareable brew codes and community recipes so specialty taste travels beyond one café counter. A library of results designed to grow with you.