Espresso has always been made on the machine’s terms — nine bars, ninety-three degrees, twenty-five seconds. The machine decides. You follow.

PURA began with a simple refusal: why shouldn’t coffee be on your terms?

Founder Black Zhang wasn’t a coffee expert. He was simply someone who drank coffee every day and had tried almost every machine he could find. They all had one thing in common: they consistently reproduced a taste someone else had decided was “right.”

So he brought the question to Carter Yao, an SCA Barista Skills Professional and roaster. His answer became PURA’s starting point: the machines weren’t incapable. They just weren’t designed to give you the choice.

Together with sensory specialists, roasters, engineers, and designers, we built a different kind of machine.

One that puts temperature, pressure, and time back in your hands.
One that learns your taste, brew after brew.
One that lets you save and share exactly how a coffee was made.

Today it's called NEO PRO.

Coffee, on your terms.